2018 - 2020

2016 - Present

Conference services Manager

Winter Park Resort

Closing agent 

Land Title Guarantee Company

  • Plan and orchestrate events of all sizes from start to finish
  • Including weddings, corporate retreats, family reunions, holiday parties, and many more
  • Focus on making events as easy and effortless as possible for host
  • Specializing in Northwest Colorado
  • Establishing new reoccurring events in the surrounding Steamboat Springs area

2008 - 2010

Catering Foreman / Alpine Club Manager 

Stowe Mountain Resort

2007 - 2008 & 2011 - 2012

My Experience

2016 - Present

Membership Director

Steamboat Springs Chamber Resort Association

  • While working within tight budget guidelines, raised and maintained a high level of client satisfaction
  • Led a team of 30+ people to execute events and wedding with 2-3 event locations simultaneously
  • Coordinated with internal events staff, spanning five departments (staff, chefs, A/V, maintenance, and sales) 

2014 - 2015

Technical Skills

 

  • Digital Advertising
  • Digital Media
  • Online Advertising
  • Social Media Management
  • Video & Television Production
  • Event Planning & Management 

2012 - 2015

  • Responsible for development of membership benefits,  providing current reports for chamber members, and creating the annual membership retention program for over 950 members
  • Consistently surpass goal of 5 new members per month
  • Organize all member programs including Veteran Owned Businesses, Y.E.S. Golf Tournament, CAA program, I Shop Local Program, Merchant Pass Program, Service Excellence and Y.P.N.
  • Coordinate and execute 1-2 events per month, including Chamber Mixers, Business Outlook Breakfast, Beers with Peers, Corks & Connections, Brewing Up Business, Membership Benefits Review and the Navigator Awards
  • Prepare and present annual budget to Board of Directors for approval
  • Networked with local media outlets to acquire access to exposure for chamber members
  • Strengthened and facilitated Service Excellence Trainings for over 200 people and 15 businesses
  • Established 4 new non-dues revenue streams, including the Office Depot affinity program, RSS Feed, Photo Library, and Service Excellence

2011 - 2012

  • Establish and maintain a digital footprint for small businesses
  • Understand target audience for each client and create an appropriate strategy to reach specific demographics
  • Create marketing campaigns that cover all platforms and media
  • Manage all digital marketing channels and traditional channels to ensure brand consistency
  • Report digital analytics and identify ways to measure success 

Video Advertising Consultant

Grand County TV18

Sales Manager 

MTN TV

2016 - Present

video and Magazine advertising consultant

Steamboat TV18

Social Media Manager 

Stand Creative Studio

  • Specialized in developing marketing strategies that encompassed a holistic approach to advertising in both traditional and digital media for clients in various industries
  • Provided clients with products including web development/advertising, social media management, search engine optimization, Yampa Valley Regional Airport advertising, video and on air advertising
  • Cultivated new digital sales channels working with third-party vendors
  • Followed cutting-edge digital trends by staying current with continuing education
  • Certified by Local Media Association in Advanced Business Development for Digital Sales

Owner / operator 

The Jones Standard, Effortless Events, LLC

Senior Digital Advertising Consultant

Steamboat TV18 & The Pilot & Today

  • Partner with clients globally to bring their marketing and event goals to life, specializing in high-end corporate events and experiential marketing activations.
  • Attend and network at industry conferences such as IMEX, WEC, and MPI, contributing to a 30% growth in lead generation.
  • Host industry webinars and contribute to company blogs, establishing VDA as a thought leader in the event design space.
  • Manage a portfolio of high-profile corporate clients, guiding them from initial ideation through event execution while ensuring client satisfaction.
  • Develop and execute sales strategies, value propositions, and pitches to clients and prospects.
  • Research and prospect new target accounts to build strong relationships.
  • Utilize CRM software to track customer engagement and sales activities, driving strategic conversations and building long-lasting client relationships.
  • Promoted local businesses throughout the county and negotiated contracts for growing media network
  • Increased sales by 30%
  • Developed and grew client lists throughout Grand County
  • Co-hosted Grand County Dining Guide show.


  • Responsible for the entire closing translation while maintaining a growing book of business 
  • Complete closing transactions in refinancing, resale and builder segments by determining requirements, clearing title, preparing, and reviewing closing documents, and disbursing fundsReport digital analytics and identify ways to measure success 
  • Colorado Title License #700234

  • Responsible for sales and negotiating contracts for TV18
  • Provided a voice for clients through The Steamboat Today Morning Show
  • Sold a diverse number of products across mediums (including TV, print, digital, and events), balancing multiple sales efforts across products and divisions
  • Consistently achieved 90% to 110% of all revenue goals
  • Closing ratio of 65+% of all in person sales calls
  • Implemented effective solution based sales techniques, utilizing a holistic approach to advertising
  • Produced and directed client videos for commercial video sales
  • Co-host of The Steamboat Today Morning Show and other TV video projects

REED JONES

2017 - 2018

Owner / operator 

The Jones Standard, Effortless Events, LLC

2020 - 2021

2015 - 2016

  • Provided a voice for clients through The Morning Boat
  • Produced and hosted the quarterly magazine show, Discover Steamboat
  • Responsible for sales and contract negotiations for MTN TV


  • Coordinated and supervised events up to 8,000 guests (budgets up to $275,000)
  • Planned, organized and on-site management of various special events
  • Hired and managed a 35-person team covering as many as 8 different event locations simultaneously
  • Liaison between sales, clients, and large team of event specialists
  • Came in on all events at- or below- budget

Event & Marketing Genius 

  • Research target audience and discover current trends
  • Create engaging text, image content and video
  • Monitor web traffic
  • Develop optimal posting schedule 

Professional Skills

 

  • Marketing Strategy

  • Team Leadership & Management

  • Budgeting, Planning & Forecasting
  • Contract & Price Negotiation Management
  • Sales & Marketing 
  • ​Networking Wizard
  • Customer Service Educator   
  • ​Video & Television Host

Owner / operator 

The Jones Standard Digital, LLC